Our Story

Documents are our specialty

Established as a specialist print provider, Upstream’s value was recognised by FUJIFILM Business Innovation Australia (formerly Fuji Xerox Australia) – one of the world’s leading document companies – and acquired in 2010. Becoming FUJIFILM Upstream Solutions, we received FUJIFILM’s backing amplifying the strength of our foundation, helping us to continue delivering the best technology and expertise from leading partnerships to our broad range of clients.

We’re big enough to deliver exceptional results, but small enough to keep you firmly in the spotlight.

Today, we’re recognised as experts in the field of document management, content and print solutions. Our technology includes FUJIFILM, Fuji Xerox, Lexmark and HP hardware, and we have long-term software partnerships with M-Files, Papercut and Abbyy.

We are the trusted partner of many recognisable Australian brands, delivering flexible, cost-effective document solutions.

Focused on truly understanding your organisation’s business processes, our team is dedicated to going beyond your expectations, and providing you with an exceptional service.

Explore our Solutions and discover greater levels of efficiency and simplicity.

Scott Crosby

Karl Stewart
Executive General Manager – Sales

Jai Dyer
SMB Presales Manager

Amala Haidar
Marketing Manager

Nasir Khan
National Solutions Sales Manager

Craig Easterby
SMB Implementation Manager

Our Values

Honesty & Ethics, Delivering Value, Innovation and Collaboration

Upstream is an awesome place to be associated with, including customers, partners, employees, family and friends.
Our values are front-of-mind in everything we do:

We believe these form the foundation of any good relationship. That’s why we deliver on our promises every time.

Our customers remain in the spotlight, always. We aim to deliver ocean-loads of value to every customer, so that they’re better for partnering with Upstream.

We swim Upstream by doing things differently and staying ahead of the pack. This enables us to discover new ways of problem-solving, fresh capabilities, and better ways of delivering value.

To produce extraordinary outcomes, we value teamwork, effectively harnessing the collective knowledge and expertise of our entire organisation.

We’re big enough to deliver exceptional results, but small enough to keep you firmly in the spotlight.

Our Community

Supporting the wider community is more than just good corporate citizenship – it’s part of our culture, and something we enjoy

We established the Upstream Foundation, a registered, not-for-profit organisation which raises funds for beneficiaries, and provides our employees with the opportunity to get involved in community projects.

The Upstream Foundation holds an annual ‘Upstream Challenge’, a 20km or 50km walk from Melbourne city to Donvale along the picturesque Yarra River. As the major sponsor of the Upstream Foundation, we help to cover the associated costs of the event, allowing the funds raised to be distributed to the intended beneficiaries.

In the last 12 years, we’ve had over 5,000 participants since its inception. The Upstream Foundation has raised more than $2.2 million, supporting multiple organisations over the years. To find out how you can get involved, check out the Upstream Foundation page.

The current Upstream Foundation beneficiaries are:

Upstream Foundation
Isabella & Marcus
Very Special Kids


It’s a wonderful world. Let’s protect it

Minimising impact to the environment is a major focus for businesses. Upstream encourages sustainability through our tailored Document Solutions.

As industry leaders in Managed Print, Content and Document Solutions, we offer a powerful suite of technology that helps to minimise organisations’ carbon footprint.

Our approach to environmentally-responsible solutions means that, by engaging with us, you can reduce your energy consumption, lower your environmental impact, and discover significant savings.

We are committed to supporting the ethical recycling of environmentally-impactful printers and print consumables. We achieve this through our technology partners, such as FBAU OfficeCare, TechCollect and Planet Ark, by managing the disposal of end-of-life printer hardware and providing receptacles for empty cartridges.

Our equipment features environmentally-responsible designs and energy-efficient enhancements, and our solutions maximise the ability to eliminate paper-centric activities and reduce your environmental impact.


of our customers think we’re doing a great job according to our annual customer satisfaction survey

Just Some of Our Many Customers

Upstream encourages sustainability through our tailored solutions.